The Free Value-Add Giveaway

This post is about offering something free to visitors who subscribe to your email marketing list.

If you’ve been hanging out on the web for a bit, chances are you’ve visited a website that offers something to download for free. But before you get your thing-y, you must provide your name & email address.

Open For Business

Many people believe that once their website is built, their customers will come. Like putting up a huge banner on a storefront that says, “OPEN FOR BUSINESS.”

Then we sit around, watching our phones, inboxes and wonder… where all my perfect customers?

It gets quiet and stays quiet.

And so we, really me (I’ll cut the crap, cough it up and admit that all the we’s are really me’s) begin re-reading and re-writing web copy, install Google Analytics so we I can see exactly what is not happening down at our my electronic storefront and since we’re I was busy being busy—doing business-related stuff—it felt like work.

Busy work. Not busy-getting-paid work. Sigh.

Now leaving Corporate America, welcome to Oz

This is when it dawned on me that I wasn’t in Experian Kansas any longer.

I wasn’t building huge e-commerce web sites where the audience was captive.

Meaning, most of the bill-paying population needed/wanted their credit report, at some point in their adult lives.

Back in Kansas, people were basically signing on, clicking buy and boom! Transaction. Conversion. Ding Ding! Dollar signs. Like millions of them. And the product itself (at the time) only cost something like $12.95.

How did they do that? Or rather, how do I do that?

Understanding your business

Here’s the thing… before I went running down the path of “how do I do that?,” I really needed to understand the kind of business I had.

Because I’m not selling credit reports here. Neither are you.

Most entrepreneurs are selling something else, but it’s not a widget or gadget that needs to be manufactured and shipped. And it’s often something whose results can’t easily be measured, with analytics and facts.

In terms of what an entrepreneur is selling, there is a before and after. There is something to measure. It’s just not going to easily fall out in black & white on your computer screen by doing a S.W.O.T. analysis.

Knowing what you’re selling as an entrepreneur is super important. What it is, who it’s for, how it helps.

Knowing what you’re selling helps you speak it clearly. And clarity is resonation.

Resonation (with words) is like goose bumps, without the actual goose bumps.

It grabs your attention.

And when you can write this way, you’ll have all the business your heart can hold. I think it’s important to mention the heart here because I believe everyone can learn to write and connect in this authentic way.

Since we all have hearts. 🙂

Understanding what exactly you sell

Sound bite Shaman Isabel Parlett was one of the first people I remember experiencing this level of resonation while reading her web content.

When I discovered her, I had recently slung together the first few words to describe myself & what I offered to the world. I could feel that my message needed polishing & refinement. There was a way to make things clearer, for my clients and for me too!

And Isabel promised to help me find the words to rock the world. And she also helped me understand that the kind of business I had was not like Experian at all.

Entrepreneurs online today sell the realization of a dream. If you are any kind of coach or consultant (or solopreneur), you sell transformation.

Which is not a credit report with a captive audience. Which is why figuring out how to apply what Experian was doing, so I could do it, wasn’t really the best approach.

In order to get your inbox/phone to blow up with requests to be transformed or realize a personal or professional dream, it really takes establishing a few critical things before someone is ready to do that kind of work with you.

Trust. Expertise. A clear definition of what they can expect to get working with you.

And the most frequently overlooked element in the beginning, and a biggie, is learning to clearly identify and write about the transformation-seekers problem(s). What’s stuck for them? And how can you freely give or demonstrate the type of value you can add to their life or business or that helps them realize a dream?

Transformation has a much longer sales cycle. Not visit, click, buy, ka-ching!

Learning this difference was huge for me and my business. And how I wrote everything, from that point forward, was affected.

Helping your customers understand your value offerings

How does an entrepreneur build trust & demonstrate her expertise? With a free value-add giveaway. It’s for helping transformation-seekers or your perfect customers, cross that “transformation services” chasm—that one between Visit and Buy.

It’s for helping your perfect customers get a feeling for the work that you do, in a very low-risk way.

It’s for building your brand and establishing your expertise.

It’s a place for putting their problems or challenges down in writing (so they can see themselves) and for you to help them solve them.

Part of the process when you create a web presence will involve building a marketing list. Your community of perfect customers.

The most common method we see online is to install a widget in your sidebar that captures a name and email address.

And to further the interest in becoming a member of your community, there’s the familiar offer of a free pdf download. A taste before you buy.

I’ve had some great experience with creating lists and offering freebies in this way. At one point, there were up to three free pdf downloads I offered, and nearly everyday, someone downloaded one (or all three).

In essence, if you create your freebie… they will come.

A couple of questions to get you started thinking about creating your own freebie:

  • What is already right under your nose that you take for granted or think is silly or not good enough? I’m flashing a neon sign at it right now. It says “Look Here.”
  • Coaches & consultants are often teachers also. We present our ideas to others & help implement them. If it’s easier to talk/teach, consider offering a teleclass & record it. 60-minutes will do ya. Then transcribe the recording.
  • If you already have a blog, write a blog post series on something specific about your subject of expertise. This is also called a List Post and is one of the best strategies for getting your ebook written, one post at a time. And it’s how my own ebook Web Presence Essentials began.

Is this you?

“I have no idea where to begin with creating my freebie. None!”

“I have a few ideas, but haven’t really finalized them.”

“I’ve got my freebie written and ready to go, I just need help getting it integrated into my web presence & delivered to my community (via my email marketing list).

“I want to understand what tools you used, get help using my own tools so I can begin/finish writing my own ebook.”

Then it sounds like you may be ready for some WordPress & online business consulting with me »

“I want a web presence so I can have a place to put my stuff: freebies, ebooks & otherwise.”

I’d suggest checking out my new ebook & my custom web presencing package »

“My web presence is a mess Mynde. I need your expert help with evaluating everything I’ve been up to and/or how to do it better or shift into a new direction.”

You’re probably ready for a Strategic Website Review » (coming soon!)

A Simple Strategy To Increase Your Blog Readership

When you are first starting out, your blog is pretty much your primary product. Charlie Gilkey helped me land this super valuable piece of info quite awhile ago… when I was just (re)starting out.

Let me say it again because it’s important for you to land this too… In the beginning, your blog is your primary product.

And when you boil it down, the very main thing you want right out the gate is readers, or subscribers. And to grow, grow, grow that list you are building.

The basic rule of 500.

There is a ton of info around the basic principles of list building and growing your subscribers. You’ll hear the great shiney ones (the Danielles, Jonathans & ChrisGs of the blogging matrix) talk about numbers and what you should be shooting for… basically, great big giant ones… hundreds of thousands would be nice, right?!

Which feels so outta reach in the beginning. Even the basic 500 feels like a giant leap. The basic 500 goes “don’t even think about launching an online product until you have 500 subscribers…” Sigh. If I believed this, I wouldn’t be sitting here typing this to you now because I wouldn’t be blogging! But that’s mostly because I haven’t given up yet. 😉

I don’t have 500 subscribers and yet here I am. I’m working. I’m not making six figures but I am building my own business. One day at a time. One client at a time. One subscriber at a time.

What kind of online business are you?

It’s really super important to understand whether or not your business is primarily service-driven or product-driven. Again, another Charlie Gilkey-ism here… if you are primarily service-driven, you will not need 500 subscribers to be making money or even to launch your first product. However, if you are a products-driven business, then yes, the numbers will matter. And so when the gods & goddesses of the blogging matrix throw out this number, it is indeed an excellent guideline. If you are building a products-driven business.

Why the numbers game is just an illusion.

Here’s what else I’ve seen about lists and about those (cursed/blessed) numbers… it’s possible to have a large list, send out product offers and not convert on your sales. Why? I think it’s important to consider the time it takes for your audience to get to know you, or to feel like they know you. They obviously like you if they’ve subscribed. But just because you have the numbers and they like you doesn’t mean they’re gonna buy from you. For me personally, I gotta love you. And that love for you is built over time. By establishing a consistent way of showing up with me (publicly or privately). It’s way more about your message. Your content. Thus, content is always king.

So I just want to offer you a little bit of relief about the whole numbers game. It’s better to be thinking about your own game, what you want to be doing in and with your business, than figuring out how to grow the numbers. If you focus on your stuff, the numbers take care of themselves.

Here’s a simple strategy to increase your blog readership if you are literally ‘just out of the gate.’ After installing this plugin, you can stop thinking about all this and get focused on the next idea for your business you are going to say Yes to.

WP Greet Box Plugin

With this plugin, you can put a custom greeting box at the top or bottom of each of your posts. The plugin displays a customized greeting to your reader based on the social networking highway they found you on.

Choose which networks you’d like “activated’ for personal greetings or simply display the invitation to subscribe again.

Search for and install this plugin from your Plugin menu on your WP Admin panel or visit WP Greet Box for more details.

Today, Everybody Gets an ‘A’

I was talking with a client yesterday. She was freaking out. Which happens during the webification process. Six Ways To Staying Optimystical…” was born in a client freak out moment. Danielle LaPorte may have mid-wived it, but the essence of it was drawn from past experience and many moments of messiness.

During moments like the one my client was having and really throughout the entire webification process, I find myself referring all of us back for a review often. The rules for optimystical web presencing can be applied generously throughout your webification adventure and really to everything else in your life and biz.

The Very Serious Business of Web Presencing

And it is serious. Tending to become more serious as we go. Even though generally speaking, my client & I are both pretty focused on a similar outcome; co-creating a unique and fully custom web presence that oozes the essence of her.

For me, this is my business. My solo-preneur business. Buck stops with me, so it’s very personal. And I take it seriously.

For you, my client, it’s serious. It requires an investment of time & resources, plus some blood, sweat and tears. Because this is your business. Your shot at entrepreneurship. And you are pretty flippin’ serious too.

So it starts serious. Gets more serious because my client, You, start figuring out that putting You out there requires some serious courage. I mean, anyone can put up a website or blog. But you are more serious (you’ve hired me & probably others!) And to put yourself out there the right way, the way that will make you money and serve your perfect people with your unique skills, gifts and talent packaged into perfect offers is very serious business!

So where do we go from “This is so serious, I gotta get this right! Jeez, I look around and see how everyone else is doing it so much more right than I am right now!!! Oh shit, is what I’m offering even for real?! I’m not even sure what that is anymore, what the hell am I offering here?!!”

Good question. And the energy or feeling behind those words are even more critical to understand. Because what you feel is what you get. It’s a “your-wish-is-my-command” kinda Universe afterall.

Overwhelmed. In a fit. Terribly confused. Questioning all of it… with her launch date looming down upon her.

What do you think the chances are of her finding a solution or some clarity here, while she’s feeling this way?

So I pulled her out of the details of her muck. I reminded her about Optimystical Rule #5 (actually, all of the rules intersect this story). I wanna know what she’s most committed to, with her web presence?

And I introduce her to Benjamin Zander. She doesn’t know him. I explain that he’s a conductor. And professor or something. And brilliant.

And that at the beginning of each class term, his students are given the assignment of telling the story where they’ve received an ‘A’ in Zander’s class.

The students write up their stories, including things like how they are feeling, what is next for them, what they are most grateful for learning/discovering, what they learned about themselves.

They return to class and turn in their completed first assignments and then Zander says to them, “Great. Good Job…

And I only take ‘A’ students.”

I told her, “I want to know what your ‘A’ story looks like. What it looks like for her to receive an ‘A’ at web presencing. And at expanding her biz, herself too (because it’s all connected). At her willingness to ask herself the good questions, to get support for the freak-out moments, to give herself the space she needed to be confused and overwhelmed.

And then bing! it was there. Relief. The tell-tale sign of right-trackedness. If there is a right (see rule #1).

What happens when you start giving A’s

“Relationships are transformed when you give an ‘A.’  When there’s a breakdown in relationship, you are not giving someone an ‘A.’” ~Benjamin Zander’s wife

In my client’s case, her relationship breakdown was with her own knowing, her inner guidance. And without her ‘A’ story, she was seeking clarity but looking at confusion. Wanting flow & ease while looking at overwhelm. What she was looking for was clearly not in the place where she was looking for it.

She had to get out of the problem to get into her solution. Telling a new ‘A’ story gives her access. Puts her in a new energetic “feeling” bubble. Her focus changes. And inspiration arrives in colorful shapes and sizes.

And at the very least, you’ve got an answer for rule #5’s question about knowing what you are most committed to. When the road gets rocky, you can find your way back to you, your own inner knowing. Reminding yourself you are committed to You. And you’ve got the ‘A’ story to back it up.

An important piece of bedrock in the serious business of web presencing.

Did I make you think?… Share your thoughts in a comment below.

  • Which people, circumstances, and relationships in your life could use an ‘A’ from you?
  • Any person or situation feel impossible to give an ‘A’to? What if you told a new story about that person/situation so they could receive an ‘A’ from you?
  • What other areas of life & biz might benefit from telling a new ‘A’ story?
  • Do you believe changing how you feel about a situation is enough to change the situation itself?

6 Ways To Stay Optimystical (And Not Go Insane) During Your Webification Process

Optimysm. Sanity. Presence.

You want a web presence. For that special thing you offer our world. For your business. It’s a big deal. And staying sane through the process of creating it is too!

Not only is your sanity important, but so is the short-term goal of getting you launched.

Here are six ways to help you stay optimystical*, sane and true to you—during your webification process.

  1. It’s never finished. All of everything is a constant evolution. Shoot for 20-70% completion and help yourself to let go and move forward. We can get caught in perfectionism, others and our own. Seriously, it will never be 100% complete and not 100% of your audience will be sending you Bravo’s everyday. If you are spending time in perfectionism, it’s distraction 100% of the time. Shoot for increments of improvement. Start with 20%. Work toward being done at 70%. If it feels risky for you to do this, that’s good. Grand slams outta the park on the first pitch rarely happen. (For more on this 70% idea, please meet Mark Silver.)
  2. There is no right way. Or a more right way to do it. There is only right for you right now. This often boils down to saying yes to what is presenting right now. Instead of waiting for the right information or figuring anything else out. Be aware of what and who is showing up, what you want and then respond which means ask for what you need and want.
  3. It’s all personal. Every last bit of it. If this is your first time creating a web presence of any kind, be prepared for your stuff to come up. How do you do with freaking out? You might have a few. What does your support system look like? It’s just a very personal process.  So what’s your plan for taking care of yourself when it gets personal? Have a relationship with your designer where you are comfortable enough to do that. To feel your way through it. Some bravery, tenacity, clear intentions. Rally your support team to blow off steam or check in with them on what their web creation process was like for perspective.
  4. You’ll know by how you feel. Whether you are choosing a web designer, looking at your first few design compositions, or even when you read a sales page… the opportunities to check in with yourself are endless. Simple as it gets: if it feels good and you get excited, then it’s for you. If you feel anything else, you have to commit to ask more questions to get clear or just move on!
  5. Remind yourself often of what you are committed to and why you are spending time on web stuff for your biz. Be clear and on purpose with your self. When the surprises that make life interesting pop up, knowing what and why you’re doing it is a huge anchor and source of guiding light along the way. Whether you are erecting your web presence for the first time or working ongoing web-related projects. This often times is about coming back to a kind of positive affirmation about trusting ourselves, affirming our worth and the personal value of understanding we are all creative at the core of our essential selves.
  6. Remind yourself often how good you’re doing. If you don’t have a web presence and want one and you think about it, give yourself credit. It’s a step. If 8 weeks ago, you didn’t have a blog presence and today you do, give yourself credit for it. Today, right now. If you write a blog post today, give yourself credit for it. Over and over and over. Wherever you are with the webification process, I cannot drive home the importance of having the skill to be able to acknowledge yourself for what you are doing. Especially where technology is concerned. It’s easy to feel stupid and that you don’t get it as well as others. Zip that shit up by reminding yourself that you’re here, today, facing in the direction of what you want.
*Original post inspired by Danielle LaPorte. More about that here.

3 Beginning Blogging Mistakes To Avoid

When you’re just starting out on the web, getting your blog or web presence thing happening, there are three really important pieces you’ll want to keep your eye peeled for.

Most people get frazzled just thinking about the technology part (the pieces that are actually getting easier and easier). We get so distracted thinking about all the parts we don’t yet know or think we need to know before we can get started, that we actually forget about the planning.

But one of the three keys to creating a great web presence is being able to answer the question of what you do and who you do it for.

Mistake #1: Not Planning

Planning your web presence is knowing who you are, what you offer (exactly), who your audience is and what problems or challenges you help them face.

Think of it like this, from now until infinity, you’ll be asked over and over again by everyone you speak to, to answer in 15 seconds or less, “What’s in it for me?” and why/how you are different from anybody else who does a similar thing as you (coach, artist, writer, teacher).

So knowing yourself and knowing your audience is vital. And the real growth edge for your web presence.

The one person I know who most fluently teaches this vital piece of the planning aspect is Mark Silver from Heart of Business. In fact, he has a free download called the Business Heart Toolkit that will help you answer these nichey questions. He calls it (your 15-second answer to the “What’s in it for me?” question) the ‘Who-Who-What’ statement. And his approach really works!

The thing to remember as you dive into something like Mark’s process for planning your web presence is this motto: Progress, not perfection.

I have found that everything is born in bits and pieces. So, you won’t hit it out of the park on your first try. Mistakes, experiments… that *is* creativity. It’s all fluid and constantly changing. Even what we understand, process and create today will seem different through the context of tomorrow.

So if you pick anything to begin doing for your web presence, like immediately… (because you want to get in on this blogging thing, or you already have a web presence for the cool thing you do ) it’s write!

Pick two hours a day and write your content. Do one blog post per week. The more you do the easier it gets. Keeping in mind that you are simply talking to people.

Mistake #2: Missing The Point Of What Your Content Is For

You don’t have to be a brilliant writer. You just have to be able to help people with the problems they have. You just need to be able to connect and talk to people. All content is “is something that’s going to help somebody else.”

And the key to writing powerful content is to write the same way you would talk to people.

To create and keep an amazing continuous fountain of blogging ideas flowing right to you is to look right into your life at the very conversations you are having on a daily basis.

Whether you are talking to peers, customers, or prospective clients… look at each conversation as a potential blog post topic.

I sometimes will use an entire conversation as the basis of a blog post. And I look right at what my clients are asking me about as potential post subjects.

Let the inspiration come from the market or your life experience. Look around and see what others need or ask yourself what you need and write about it.

Mistake #3: Not Getting Support

And finally, because we are entrepreneurs or being entrepreneurial-ish, we also think we need to do it alone. We have to be the designer gal. And the copywriter gal. And the code guy.

The most avoidable mistake and yet the one we make most often, is trying to be everything alone. But there are people out here that want to help, so you don’t need to try to do everything yourself.

If you’ve only got two hours a day, don’t spend it learning code. Write!

And do some networking. It’s so darn easy now with all the Social Media tools. If you are a kind person who really wants to help others, there are a lot of other people who are waiting to help you.

Hello? (waving enthusiastically)

Technology is the facilitator. It *is* becoming easier. It has too. It must keep moving in this direction or it will become extinct.

And with the help of others who want to help people like you, you won’t have to wear all those hats. Finding the right support is easier than you think.

Just like taking that next step… toward blogging and your web presence. You don’t have to be an expert writer. Just an expert at understanding your people, and what you help them face.

Core Values & Creating Content For The Web

Why begin with core values and not the technology stuff?

Well it’s like this. As you’ve probably heard, content really is king, of all of it. And so very shortly after you start to receive the technology know-how pieces of creating a web presence, you’ll be up against a different kind of question. A few of them in fact. And most of them will stem from:

What do I say (write) here (on this webpage)?

Simple enough question. Not so much with the answer.  This is… an inside job.

All the BEST help I’ve ever received from my own teachers, coaches, mentors was about content. It may not have always been web content. It was usually the content of me. And how I define that. And being clear about what I do and how I help people. And shifting my perspectives around so I could see more of a situation, more possibilities. Like what it looks and feels like from my client’s point of view.

I start with values because it helped me with purpose. All of these types of questions sort of connect back to understanding your purpose. And if you’re thinking about creating your first web presence or doing better with the one you have, you get to answer the purpose question for those too.

The Million Dollar Self-Development Question

But purpose is like… c’mon … a very big word. And like, it’s got to be the million dollar self-development question ever, right?!

What is my purpose?  Is usually right in front of us. Something too small and insignificant to allow yourself to recognize as adding real value to someone else’s life… (especially not our right people) because it’s not big enough. It’s not Save-The-MuthaF’n-World, make-Mother-Theresa-weep and Gandhi-roll-over big enough.

And I didn’t really realize it until I did some work on myself. I discovered the content of me. I discovered what I value, what truly makes my heart sing and my skin sizzle & juices me up.

Attracting Perfect Customers

Somewhere between no-and-some idea what my mission is & tons of personal development work, this book called Attracting Perfect Customers found me reading a chapter called Be On Purpose To Your Mission. Shit! What is my mission?

As I read the chapter and deliberately choose to let go of what didn’t make sense… Anxiety about not knowing more than I did/do… Or thinking I should be doing better or as well as someone else. Instead I gave myself permission to go with what did make sense… and invest in my right now so I can get to where I’m going.

And I found my core values. The things I know I need for sure, or it just ain’t worth it.

And once I had my core values, I had a clarity. To help me with the next business (or personal) question (because we know it’s all mixed together anyway).

And once I had my core values, I knew what passion felt like. Because I was there… in it. I had to find it to get in it. This was big.

And with clarity & passion, I had purpose. It wasn’t this big thing. And didn’t need to be. Because for now, it is the reason I get up every morning (which is an empowering change all by itself).

So this is why I start with values. Defining my values brought me back to me so I could understand what I need from any situation. And even when I don’t know what I need at the moment, I can look to one of my values for inspiration.

A guide for me when I can’t necessarily see the next step. Or just need to find my center again.

Knowing my core values always lets me know if I’m living my definition of personal integrity. And if my business is close to that definition, it’s where the authenticity and aliveness lives.

Core Values. Know Yours?

Knowing your core values helps you build a strong content foundation and combines with your new web skills on your online journey.

I help women create and be in charge of their own web presence (which could be a website OR a blog, whatever you want).

Together, we crank up the fun and wonder (two of my own core values) to uncover a place on the web for you and your goodness. A place that is your business. Your very own web presence.

This post is a taste of some of the stuff I cover when we work together. And, it’s also in my new ebook. Along with a lot of other new material about leadership and building your online business.

Creating Content

Continuing from my last post, I’ve been talking about the three critical ingredients that are needed to create a web page, web site or web presence. No matter where you are on the map… small business owner just starting out or big business generating hundreds of clicks per day, each part is essential and needs to be addressed or there can be no web *anything.*

Ingredient #3: Creating Content

In all my years of creating e-commerce web sites for big corporatey places, the number one overlooked issue and where time was consistently underestimated was developing content.

Most of the time, people were huffing and puffing at trying to understand the technical pieces and since I was almost always a liaison between the technical teams, the marketing or business teams and the an advocate for the end user of the product/web site, I constantly got to ask “What’s this web page gonna say or do?”

This is why when I teach an online workshops or if you web presence with me, I don’t even start with the technology how-to part. I figure, you’re already scared outta your mind about it, feeling like a major “estupido” (even though you may have a college degree).

So we warm up to technology by focusing on content and the place we get started with is helping you define You, via core values; so that once we get rockin’ & rollin’ with the techno-how-to part, you have actual stuff to put ON your web pages.

The Who-What-Why’s Of Content Creation

There are three steps in content creation: 1) writing the content itself, 2) designing the layout and function of the content 3) translating the layout into a technical language so it can be used on the Web. The biggest mistake you can make when you set out to create a web presence is to overlook what it is you are going to say, in writing. Who are you? What is your product or service? How do you work? Etc.

More On Content

Once you have prepared content, your options for getting that content published on the Web include 1) working with an experienced web designer and/or web developer (sometimes called Web programmer) or 2) learning how to do it yourself.

Working with an experienced Web designer will help you to create an aesthetically pleasing (use of colors, fonts, imagery) website. A good Web designer should have some basic understanding of the concepts of Usability. Usability is the study of how humans interact with Web pages. How easy was it to complete a task? How easy was it for them to find what they were looking for? A web page can be beautiful, but does it serve a purpose? A good Web designer will take into consideration the overall strategy for the web page and/or web site, be familiar with Usability practices and be able to create interesting designs that help connect our product or service with our audience.

Even after your web pages are designed, many times you may also work with a developer or programmer. The Web programmer will translate that look and feel (the colors, images, and how things are laid out on the page) into a technical language so that the web browser can read it and display it. This is where the actual HTML code comes into play. There are many different types programming languages, HTML is the popular backbone for most web pages today.

These two roles, Web Designer and Web Programmer, can be two different people, or they can be one person. It just depends on that individual’s experience.

Pros & Cons Of Hiring A Professional

Pros

  • Don’t have to learn Web Design or Usability skills.
  • Don’t have to learn software or any special programming languages.

Cons

  • It gets expensive quickly.
  • You’ve got to shop for and hire a Web Designer and/or Web Programmer.
  • You have to stand in line behind your Web people’s other clients in order to get new content created or changed and eventually implemented on your web pages.

Doing It Yourself

Pros

  • Saves money.
  • You can create content changes immediately.
  • Your business or personal web site can grow with you, as you and your business grow.

Cons

  • Requires time investment up front to learn tools & skills
  • Requires ongoing time investment for you to complete your own updates

3 Essentials Ingredients

Combine your domain name (Essential #1) with your web host (Essential #2) and add your content (Essential #3), and you now have all three critical ingredients to a web presence. Anybody can become a content creator or a web publisher! It’s in your hands.

Next up, one of my most frequently asked questions…  Exactly what *is* the difference between a blog and a website? and how WordPress & the Thesis theme can do both!