When you’re just starting out on the web, getting your blog or web presence thing happening, there are three really important pieces you’ll want to keep your eye peeled for.
Most people get frazzled just thinking about the technology part (the pieces that are actually getting easier and easier). We get so distracted thinking about all the parts we don’t yet know or think we need to know before we can get started, that we actually forget about the planning.
But one of the three keys to creating a great web presence is being able to answer the question of what you do and who you do it for.
Mistake #1: Not Planning
Planning your web presence is knowing who you are, what you offer (exactly), who your audience is and what problems or challenges you help them face.
Think of it like this, from now until infinity, you’ll be asked over and over again by everyone you speak to, to answer in 15 seconds or less, “What’s in it for me?” and why/how you are different from anybody else who does a similar thing as you (coach, artist, writer, teacher).
So knowing yourself and knowing your audience is vital. And the real growth edge for your web presence.
The one person I know who most fluently teaches this vital piece of the planning aspect is Mark Silver from Heart of Business. In fact, he has a free download called the Business Heart Toolkit that will help you answer these nichey questions. He calls it (your 15-second answer to the “What’s in it for me?” question) the ‘Who-Who-What’ statement. And his approach really works!
The thing to remember as you dive into something like Mark’s process for planning your web presence is this motto: Progress, not perfection.
I have found that everything is born in bits and pieces. So, you won’t hit it out of the park on your first try. Mistakes, experiments… that *is* creativity. It’s all fluid and constantly changing. Even what we understand, process and create today will seem different through the context of tomorrow.
So if you pick anything to begin doing for your web presence, like immediately… (because you want to get in on this blogging thing, or you already have a web presence for the cool thing you do ) it’s write!
Pick two hours a day and write your content. Do one blog post per week. The more you do the easier it gets. Keeping in mind that you are simply talking to people.
Mistake #2: Missing The Point Of What Your Content Is For
You don’t have to be a brilliant writer. You just have to be able to help people with the problems they have. You just need to be able to connect and talk to people. All content is “is something that’s going to help somebody else.”
And the key to writing powerful content is to write the same way you would talk to people.
To create and keep an amazing continuous fountain of blogging ideas flowing right to you is to look right into your life at the very conversations you are having on a daily basis.
Whether you are talking to peers, customers, or prospective clients… look at each conversation as a potential blog post topic.
I sometimes will use an entire conversation as the basis of a blog post. And I look right at what my clients are asking me about as potential post subjects.
Let the inspiration come from the market or your life experience. Look around and see what others need or ask yourself what you need and write about it.
Mistake #3: Not Getting Support
And finally, because we are entrepreneurs or being entrepreneurial-ish, we also think we need to do it alone. We have to be the designer gal. And the copywriter gal. And the code guy.
The most avoidable mistake and yet the one we make most often, is trying to be everything alone. But there are people out here that want to help, so you don’t need to try to do everything yourself.
If you’ve only got two hours a day, don’t spend it learning code. Write!
And do some networking. It’s so darn easy now with all the Social Media tools. If you are a kind person who really wants to help others, there are a lot of other people who are waiting to help you.
Hello? (waving enthusiastically)
Technology is the facilitator. It *is* becoming easier. It has too. It must keep moving in this direction or it will become extinct.
And with the help of others who want to help people like you, you won’t have to wear all those hats. Finding the right support is easier than you think.
Just like taking that next step… toward blogging and your web presence. You don’t have to be an expert writer. Just an expert at understanding your people, and what you help them face.