Tech Savvy 101 is a series of posts designed to help demystify some terminology so you can get your brain around what it really takes to start getting your tech savvy on.
Are you letting worry and concern over the perfect look and feel get in the way of getting clear about who you are and who you serve?
When a smart creative woman considers establishing herself on the web, the questions she’ll be answering first or even close to middle way through, are not about the look and feel.
The Look & Feel Never Comes First
Unless you’re a web designer.
So many times I see considerations for look and feel issues take women off track, detouring them into the land of perfectionism.
The look and feel is actually a compliment to, and a part of something else in your web presence. The something else is the part of you (your biz) that wants to be created and expressed.
When you consider large business institutions, its marketing team will frequently re-brand or change the look and feel in order to introduce some freshness. It gives us a sense that the business is actually alive and growing, changing and hopefully, improving! You’ll be doing the same thing with your own web presence.
Invite yourself to see the look and feel as an extension of the greater message and tone of your web presence.
- Who are you here (on the web) for?
- What pain do you help solve?
- What is unique about the way you solve it?
- What results have people achieved as a result of working with you & your biz?
These are the questions we start with… this is the something else referred to earlier. It is the point of you being on the web to begin with. And far more meaningful than a pleasant look and feel is the words you’ll drop onto the each page… the voice you talk to us in.
Don’t get me wrong. If you have a screamingly obnoxious color scheme, the look and feel can become an obvious distraction and may even cause your visitor to leave altogether. This is why I strongly urge you to consider general questions early on in your look and feel development strategy (yes, you’ll have one). What colors please you? What fonts do your eyes enjoy reading? What imagery compliments or enhances the message your visitors will be reading?
I’ve yet to work with someone who said to me the “buy or engage” decision was based on the color of blue I chose for my website background. It’s always the words I put down and my willingness to be vulnerable by sharing more of myself that I hear about. It’s saying something in an authentic way that connects me to you and you to your visitors.
Unless you are a designer like me, the biggest favor you can do yourself in the beginning, is simply pick a place and begin! The good news is you can relax into the process, knowing that because everything changes, (even big businesses get rebranded and redesigned) that nothing you pick today is forever. Even that template, that you’ve been spending endless hours searching for on the web, that perfect one… will change at some point in the future.
- Are you letting worry and concern over the perfect look and feel get in the way of getting clear about who you are and who you serve?
- What feels like more of a risk? Finding the perfect look and feel or developing some chunks of content written in an authentic way?
Be careful that the look and feel of your web presence doesn’t become excuse not to get clear about you and your biz. Give yourself the opportunity to get started doing something more than fret over the perfect template. Go for the risk, it holds greater rewards!
Your biz (and its perfect customers) are waiting to connect with you!
Still needing that thing for your biz called a web presence? Let’s get on the phone and chat about what your current web presence situation is and where you want to go with it.
Otherwise, what to do if you have ZERO content…