Or how to write your ebook or other digital download-y thing.
“The ebook wrote itself,” I said skyping with a client last Thursday afternoon. She had set out to write her free pdf thingy but found that under the pressure to perform, it wasn’t coming. Shifting directions like a nimble entrepreneur does, she decided to go back to basics. Start with her blog. And just write a few posts.
“How about a list of posts that help explain your three main core values… for yourself or your business?” I continued.
My ebook wrote itself. I mean, I didn’t set out to write the book that every woman should pick up before she begins her web presencing journey. That’s not what I had in mind when I sat down to write it.
Not on any day of writing was it ever that.
It became that all on its own… after I trusted & followed the process.
When I wrote, it came from a place where it was super easy to write. It came from my expertise. From the place I safely claim within my own fragile ego, I am an expert. On this particular subject.
That’s why the book wrote itself.
Because my expert “knowing” was in charge of every word I dropped onto the computer screen a letter-at-a-time.
What I did each day to get in the zone, was visualize how I would feel once the body of work was complete. And in orbit.
That’s all I wanted. Was to get to a finish line and then press the launch button.
I like launch buttons. And I enjoy working with my clients in their discomfort around getting ready to launch and all the other stuff that percolates up to the top for clarity and processing. For love. And acceptance.
A beautiful perfect moment of self-realization. Aligned one after another.
Anyway, the finish line. And where I was going 😉
Truly, each day I practiced taking pleasure in being motivated by my own personal success of doing it.
I was also extremely motivated by the idea of not ever doing it again (whatever it is for you). For me, it was web presencing.
A popular end-of-the-year-review question to ask yourself which I share right on the ebook sales page (yes I said sales page without even a flinch of discomfort. That’s what it is.)
… “What if I walked away today? From everything I’ve created or built… how would I want to leave it? What is left unsaid? What wants out? To be seen. Or heard. Or felt?”
Practicing… experiencing the pleasure of my own success before I wrote each day was also a healthy way for my egoic mind to get its rocks off.
I didn’t stay here too long though because the excitement of finishing the book drew me into the “what’s next?” so quickly, I opened Word and found the place that felt the most exciting or fun and began.
That’s how Web Presence Essentials went from a simple List Post and became an ebook. My container for the larger body of work I’ve created on the web, written in my special language of connection. Heart & soul. No longer holding much of anything back.
Why is this important for you to know?
Simple. I trust. Another essential, I tap into daily, to know and love where I am.
Even though my workbook companion thingy isn’t yet finished. I know I will finish it. Soon.
Even though I haven’t written consistently on my blog this year (once a month is probably too little even if consistent), I know I can and will and do… write. All day long.
Even though I’m not yet on a sailboat, it’s gotten so close I can smell it. Which makes me laugh and smile and giddy with joy.
I’m writing this down in a blog post because I trust you want & need to know this.
I trust you’ve got a book or an idea for one or the idea for your free pdf download you’d like to offer people when they subscribe to your email list. And you want to get it done too. Your special stuff. In digital download format. Right?
And I’m sharing this with you because I couldn’t not share it. An old-but-feels-like-new something I’ve learned to recognize, trust and follow.
As I arrived back into my body this morning, ideas & inspiration swirled chaotically in my mind, like the jumbled notes of a musician’s about-to-be-written song. Listening to the sounds of morning, the stillness—inside the house & outside my bedroom window—beckoned.
More thoughts. Followed by realization.
I miss it. I miss writing to you. I feel like I have so much to tell you. To catch up. Catch my breath. To continue connecting & sharing… and creating.
So I rose & did my morning ritual. Trusting the inner call. The inner voice. The creative impulse…
… and followed it like band of wild horses.