It can be a scary word or an exciting word, when you’re a web presencer like me.
I’ve had clients joke around about it immediately after launch. I’ve had clients seriously reconsider everything right at or just before launch (fear rears it’s ugly head in the form of self-doubt). And, in many more situations, I’ve had clients who feel in desperate need of a redesign because their existing web space feels terribly incongruent for who’ve they become today.
That is why this word, redesign, is both scary and exciting. Scary at the thought of “starting over again” and exciting because renewal has energy. An energy that can help propel us to the next place we want to go.
Which ties in directly to one of my main intentions for helping coaches and artists presence themselves online… which is, to create a place they can fall in love with and pour more of themselves in to it.
My whole she-bang is about expansion. Expanding yourself. Expanding your world. Your outreach. Internet and technology are primary resources for doing it in today’s new and interesting economy.
My big news.
I came to Thesis in the summer of 2009. I’ve steadily grown into my theme. Expanding it here and there. Adding (and removing) elements to my design as my business grew and evolved. It is a process… and it’s never finished. Really.
And not unless you’ve already been out here for a few years doing it, will you have one of those sites. When you begin, it’s sparse at first. And little by little it becomes more as you invest time and energy into growing your business.
Because redesigns rarely happen simply because you don’t like the look and feel anymore. And if they do, then you’ve got time & money to burn. For me and my clients, that is not where we are (and I’m not sure any serious, successful online entrepreneur is either or they wouldn’t be successful.)
My big news is I’m redesigning my website. I want to share this with you because my hunch is, you’ll want to know because every online biz owner will face a moment similar to mine… and it’s always so comforting to know we’re not alone, right?
Maybe you’ve been thinking about it yourself. You’ve got questions. And throughout the entire process of a redesign, many more questions arise and will need direction and input from the steering committee which is you.
Most redesigns happen behind-the-scenes and then are “revealed” like a magician’s re-appearing assistant in the spinning wardrobe. Ta-da!
It’s all cool and nice. But when I look around, I don’t recall seeing anyone who’s ever shared the process. Not that that’s bad. It is about relevancy too.
If your niche is not technology or web presencing, sharing your redesign would seem completely irrelevant to your audience… or, only relevant to them in terms of “what’s in it for me?” Will it be easier to navigate? Will I be able to find the content I’m looking for more easily? Stuff like that.
Maybe you’ve been thinking about doing it yourself. Maybe it would nice to understand my reasons for doing it and my decision-making process. And, get a sense of the kinds of decisions that you might make along the way. That any online biz owner might have to decide for their own redesign.
Starting now, I’m sharing whatever I want to (those are the rules when it’s your web presence) with regard to my redesign. From the why’s to the how’s.
I’ve got some surprises too. I’m leaping off the precipice, like the Fool in the tarot deck. Away from my comfort zone of Thesis (gasp!) and following the call of my own expansion.
Because the call for expansion in life and business always requires taking some risks. Besides, I’ve got my “A” story and I’m willing to drink my own kool-aid here and fearlessly face the threats of making a mistake or even failing completely because the ride of expansion is always worth it.
Everyone loves a sexy reveal, but I’m opting for the strip-tease instead…
I hope you’ll come along for the ride. I’d love to hear your questions about redesigns. What’s scary about it, what’s exciting about it. How to know when it’s time for you to do it.
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