Tech Savvy 101 is a series of posts designed to help demystify some terminology so you can get your brain around what it really takes to start getting your tech savvy on.
Yesterday, I talked about the importance of defining core values early on in the web creation process because it provides an anchor, to help you remember, when things get freaky-deeky. Knowing your own values gives you a rope to hold onto to guide you back to a simpler time… when you were clear about what makes you blissfully happy and why the heck you are doing this in the first place.
This being creating that blog or web site for your business.
And even after you do begin to get into the content of you, by discovering your core values, and you’ve got this nifty anchoring device to help steer you through uncharted technology (and regular life) territories, there is still this issue of your first post (or page if you’re using WordPress)… actually lots of them. Staring back at you. And they’re blank. Stark raving mad white-ass blankety blank!
Maybe you already have some content. You’ve pulled your stuff together (you remember what that was like the first time?) In fact, you might have pages of good stuff, but you’d like to go a little further with it. Something (not quite sure what) is getting lost in translation somewhere. And the sneaky suspicion, at least one of them, is it might be your content. You ask yourself, “What exactly am I saying here? Who am I saying it for?”
Search Engine Optimization, sometimes referred to by just its initials, SEO, is basically the steps a web owner gets to take to “prime” his/her web presence to appear in a search engine result. That is, your perfect person types in a search term to Google and YOUR website URL hits them smack in the face (although no one gets hurt).
Right after, and I mean, immediately after creating your first web page/post, you will be thinking about this very topic. It’s the next logical step. How do I get people to see my website or notice me? Right?
However, if you pay some moola to one of these specialized companies who help with SEO implementation and you haven’t gotten your content savvy up to speed, all the traffic you drive to your web presence may not necessarily result in buyers. Or anything really. Just a lot of cattle, moving through. Kickin’ up dust.
Your buyers are looking for your thang, in your voice. Except they don’t know what your thang looks like, exactly. This is why when we start with the writing part, we don’t even really get into the “This Is What I Do” part until after the prospect has some amount of confidence that you can help them with their “situation.”
Your buyers want to be seen and understood. And the only real way to do that (using a blog or website) is via content. Writing about it. Essentially, talking about the stuff that keeps them up at night.
Except as business owners, we’re all ready to tell them about the features and benefits of what we got. We are already in the solution. And our perfect peeps doesn’t even know whether or not what we have is perfect for them. We haven’t given them a chance to make that choice. We are all hot and bothered about how great our great stuff is. And it’s great! I know it is. I got great stuff. You got great stuff! It’s just that my perfect peeps are not showing up ready to buy anything. They want relief. They have a challenge or situation and they are frustrated. So I’ve learned I cannot shove my chicken soup down their throat. No matter how good it is!
But in the beginning, starting out by writing down the “This Is What I Do” stuff is easier. Because we love it and we’ve been eating, drinking, sleeping it; because it’s our business. And our web presence does need this information. It’s critical. But not as critical as going to where your perfect peeps are first… going with them into their challenge and meeting them there.
So don’t go paying for SEO unless you are certain you’re getting your content savvy ON. Otherwise, even if your perfect peeps come your way off a search referral, if you’re still talking about how great your stuff is and not what you can help them with (their problemo)… they’ll miss all your goodness.
Which would be really sad.
Resuming Post Topic
Back to the first few words on those blankety-blank pages & posts.
If you don’t have a clue about what those first few words should be, I can help you with that. If after you get those first few words down and even finish your first post and begin to wonder, what other pages or posts do I need to include? I can help you with that also.
If you have been thinking that you’d really like to get a web presence for that thing you do or book you’re writing, one that’s real and genuine, drawn out of your heart (disguised as values) and built by your own two hands, yes, I can help you do that too.
But only if… only if you decide to do something today. Pick a place and start. And I can help you.
The special gift you have to offer now is presented best by just taking things easily and simply, one step at a time. ~Osho
Otherwise, here’s something on giving yourself permission.